Heard of Coke?  How about Pepsi?

Bastard distribution works in a similar fashion.  BB Bastards exclusively sell BB Bastard.  In return for that loyalty retailers are given wholesale pricing that insulates them from the typical import costs of purchasing bulk BBs from places in Asia.  While we don't do exclusive territories, we do recognize master resellers based on volume in specific geographical areas.  This enables a retailer to benefit quickly from stocking BB Bastard brand BBs and not having to compete with a zillion other retailers in their area. We also ensure a uniform MRP (not MSRP) such that no retail or associate "Bastard" is undersold by our exclusive Canadian online reseller, ascmart.com.  This ensures online customers have a single point of purchase and that retailers don't get undersold.

If you own an airsoft field and wish to maintain a stock of BBs for your customers, we can do that as well.  BB Bastard brand BB products are often offered because they are a predictably performing product.  Much like how Coke always tastes like Coke and Pepsi tastes like Pepsi, BB Bastard has its own custom manufacturing to specifications unique to our brand.  We don't ricebag product and we don't have multiple suppliers, so our product is consistent and predictable, which is what an airsofter wants.  Consistency of product is critical to both the novice player and the multiyear vets.  AEGs and AEPs and PTWs are often tuned to precise tolerances and because the BB Bastard BB is the same from batch to batch and bag to bag, matching your airsoft gun to your ammunition when that ammunition is the same in weight, diameter, polish, density and balance, repeated optimal performance is assured.

Because of this attention to detail, quality and consistency, many airsoft players have standardized on BB Bastard.

Why is this important to you?

BB Bastard is a proud brand that has strived to maintain excellent customer relations by reacting to customer feedback, modifying its product and continuing to innovate over time.  Because of this, fewer customers have fewer issues when using BB Bastard BBs and retailers of our product gain customer loyalty themselves.  If you run a surplus store, a field proshop, or are the supplier to a groups favorite place to play, you can be assured your good name is respected and maintained by selling a product with an excellent customer service and product quality reputation.